Vista Equity Partners completed a $70m investment in Jebbit.

Vista Equity Partners, a private equity company, completed a $70m investment in Jebbit, a provider of zero-party data platform. “The investment from Vista is further validation that the global privacy changes that impacted social advertising platforms’ effectiveness paved the way for zero-party data platforms to become the number one marketing strategy for brands large and small across industries,” Tom Coburn, Jebbit CEO.