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Fire & Flower completed the acquisition of Pineapple Express Delivery for $9m.

Synopsis

Fire & Flower, a cannabis retailer, completed the acquisition of Pineapple Express Delivery, a logistics technology company for $9m. "The acquisition of Pineapple Express Delivery marks the final step in building, what we believe to be, the cannabis industry's first end-to-end consumer technology experience. With a full omni-channel retail strategy, a data-driven analytics platform, and now same-day, last-mile delivery capabilities, we've developed an asset-light technology stack that can support the entire cannabis retail ecosystem, from initial customer acquisition, through product discovery, ultimately ending at the customers' front door," Trevor Fencott, Fire & Flower CEO.

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