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New Deal


Announced

Completed

LLR Partners completed the investment in Sales Boomerang and Mortgage Coach.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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software

Acquisition

financial services

artificial intelligence

business intelligence

apps

Software

Single Bidder

United States

Completed

Majority

Private

Domestic

mobile app

Friendly

Digital Services

Private Equity

Synopsis

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LLR Partners, a private equity firm, completed the investment in Sales Boomerang, a provider of automated borrower intelligence and retention software for lenders, and Mortgage Coach, a borrower conversion platform empowering lenders to educate borrowers with interactive presentations that model home loan performance over time. Financial terms were not disclosed. “LLR recognizes that empowering borrowers with home finance education represents one of the best opportunities for lenders to increase volume, improve transparency and place innovative new loan options. This investment from LLR, combined with an enhanced data partnership with Sales Boomerang, will help enable both businesses to scale more rapidly and strengthen our position as trusted platforms for our customers,” Dave Savage Mortgage Coach CEO.

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