Provi, an operator of a wholesale alcohol e-commerce platform, agreed to merge with SevenFifty, a developer of an online platform. Financial terms were not disclosed. "We are thrilled to start working with Aaron, Gianfranco and the entire SevenFifty team. SevenFifty has spent the last decade thoughtfully building innovative tools for distributor sales reps, while creating a highly detailed wine and spirits content database. We look forward to rolling up our sleeves and delivering the best user experience for licensed retailers and distributor sales reps throughout the industry," Taylor Katzman, Provi CEO.