YOC, a provider of marketing services over mobile phones, agreed to acquire theINDUSTRY, a digital advertising company. Financial terms were not disclosed. "The market entry into Switzerland is the next logical step after we have successfully established our technology platform VIS.X in our core markets. With VIS.X we will enable Swiss media companies and digital content providers to increase monetization. In addition, we will continue to drive the internationalization of our activities," Dirk Kraus, YOC CEO.