Permira, a British global investment firm, led a $180m Series B round in GWI, an audience insights company. "Companies today need an instantaneous view of their audience everywhere in the world. The traditional approach of market research is not fit for purpose - too slow, incredibly expensive, and lacks the scale and detail needed. Our technology has solved this problem and the result has been incredible growth over the last three years. We can’t wait to work with Permira on our five-year goal to put audience insights in the workflow of every professional," Tom Smith, GWI CEO and Founder.