Keyloop to acquire SERTI.

Keyloop, an automotive retail technology provider, agreed to acquire SERTI, a provider of Dealer Management Systems. Financial terms are not disclosed. "As we continue to invest in automotive technologies internationally, we are very delighted to bring SERTI on board to expand Keyloop's footprint in Canada. SERTI has a great reputation and an impressive product portfolio. This is an exciting addition for Keyloop and will allow us to combine SERTI's solutions with Keyloop's, meaning we can now offer Canadian retailers the right technology to create a first-class, personalised and truly digitally-enabled customer experience," Tom Kilroy, Keyloop CEO.