Gupshup, a conversational engagement company, agreed to acquire Knowlarity, a cloud communications company, from a private equity firms Sequoia Capital India and Mayfield for $90m. "As business-to-consumer engagement becomes conversational, Gupshup is busy enabling more ways for businesses to deliver rich experiences. With the addition of Knowlarity's products, businesses will now be able to build seamless conversational experiences across both messaging and voice channels. Knowlarity is the clear market leader in voice - their comprehensive product suite spanning cloud telephony and contact center automation, along with excellent customer traction will further enhance Gupshup's leadership position. I’m excited to welcome the Knowlarity team to the Gupshup family," Beerud Sheth, Gupshup Co-Founder and CEO.