Sycamore Partners-backed Pure Fishing completed the acquisition of Svendsen Sport from Maj Equity.

Sycamore Partners-backed Pure Fishing, a fishing tackle company, completed the acquisition of Svendsen Sport, a supplier of fishing tackle in Europe, from Maj Equity, a private equity firm. Financial terms were not disclosed. “We are proud to add Svendsen Sport, its portfolio of exciting growth brands and its talented people to our team at Pure Fishing. The sport of fishing continues to see strong growth around the world and the acquisition of a company with a proven track record of innovation and brand-building gives us complementary capabilities to position our business for continued success as a global leader in fishing," Harlan Kent, Pure Fishing CEO.