Announced
Completed
Financials
Sources
Tags
Cross Border
Private
Acquisition
Majority
Private Equity
Single Bidder
application development
Friendly
Canada
Software
Completed
Synopsis
Entain, a sports betting and gambling company, completed the acquisition of Deis, an online sports betting brand, from Middlebrook Investments, an investment manager, for $233m. “Sports Interaction is the leading Canadian sports betting and gaming brand and is aligned perfectly with our own ambitions of great customer service and ambitious growth, coupled with an unwavering commitment to sustainability. It is highly complementary to our existing operations in Canada, and the combination of its local expertise and Entain’s powerful platform will provide customers with an unrivalled range of exciting and engaging products in this fast-growing market. We look forward to welcoming Will Golby and his team to Entain," Jette Nygaard-Andersen, Entain CEO.
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