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New Deal


Announced

Completed

Entain completed the acquisition of Deis from Middlebrook Investments for $233m.

Financials

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Transaction Value£174m
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA16.73x
Share Price Premium-
One Off Charge-

Tags

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Cross Border

Private

Acquisition

Majority

Private Equity

Single Bidder

application development

Friendly

Canada

Software

Completed

Synopsis

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Entain, a sports betting and gambling company, completed the acquisition of Deis, an online sports betting brand, from Middlebrook Investments, an investment manager, for $233m. “Sports Interaction is the leading Canadian sports betting and gaming brand and is aligned perfectly with our own ambitions of great customer service and ambitious growth, coupled with an unwavering commitment to sustainability. It is highly complementary to our existing operations in Canada, and the combination of its local expertise and Entain’s powerful platform will provide customers with an unrivalled range of exciting and engaging products in this fast-growing market. We look forward to welcoming Will Golby and his team to Entain," Jette Nygaard-Andersen, Entain CEO.

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