Onex to invest in Analytic Partners.

Onex, an investment manager founded in 1984, agreed to invest in Analytic Partners, a cloud-based, managed software platform. Financial terms were not disclosed. "We feel incredibly privileged that Nancy has chosen us as her partner to continue building Analytic Partners. The company’s GPS Enterprise managed software solution, supported by its proprietary ROI Genome dataset and analytical capabilities, have allowed Analytic Partners to provide a compelling value proposition to its customers and we expect this to continue. We are extremely enthusiastic about the company’s prospects as the need to accurately assess the effectiveness of marketing campaigns will continue to grow which, combined with the opportunity to further leverage Analytic Partners’ capabilities across a wider range of end markets and geographies, presents a compelling value creation opportunity over the coming years," Kosty Gilis, Onex Managing Director.