Odity completed the acquisition of TFour.

Odity, the customer relationship specialist for major brands, completed the acquisition of TFour, a CRM firm. Financial terms were not disclosed. "Two family businesses are gathering with this new acquisition. Odity reinforces its international reach, consolidates his leading service provider position in the luxury sector and for demanding clients in general. I am thrilled to have the chance to work with Antonio and Francesco Tranchida. Our common passion for excellence will soon benefit all our clients. The future synergies between our 2 firms are unlimited and international growth opportunities are immense," Benoît Vorilhon, Odity Founder and CEO.