New Enterprise Associates, a global venture capital firm, led a $300m funding round in Branch, a mobile linking platform, with participation from PSP Investments. "We spend more than a third of our waking hours on our phones, with over 90% of that time spent in apps. Despite this, many apps are struggling to survive as they contend with changes in the mobile ecosystem, from privacy changes like ATT to the explosion of new device types. Branch is committed to helping companies overcome these new ecosystem challenges by expanding our product offerings to reflect this new normal, while still maintaining our commitment to user privacy," Alex Austin, Branch CEO.