NEA, a venture capital firm focused on helping entrepreneurs, led a $300m Series F round in Branch, a company which provides cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels, with participation from PSP. "Since the day I met Alex, Mike, Mada and Dmitri during the seed investment, I knew this company would be something special. They laid out a huge vision to transform the mobile ecosystem, and it's been exhilarating to watch it all come true. This is a generational company in the making," Scott Sandell, NEA Managing General Partner.