M12, venture fund of Microsoft, led a $22m Series B funding round in Salesken, a sales conversation AI startup, with participation from Sequoia India. "Mapping customer personas to relevant products, reading customer emotions and delivering relevant playbook-aligned responses is a persistent challenge for inside sales teams. These challenges persist despite existing efforts to improve sales outcomes through training, pre-call preparation and post-call analytics. Salesken is defining the massive category for 'In-Call Sales Intelligence'; it delivers immediate impact, improving conversions across sales organizations by 15-25% within 60 days of go-live. We are super excited to partner with Salesken in helping them serve their global customer base," Abhi Kumar, M12 Partner.