Movable Ink, a content personalization provider, agreed to acquire Coherent Path, an AI-powered content engine powering some of the world's biggest brands. Financial terms were not disclosed. "Every company on the planet wants to put their customer at the center of what they do. Personalization has become the new strategic imperative. Despite unprecedented access to data, marketers have not been able to understand recent behaviors and quickly shift their marketing to changing customer tastes. Existing production processes fall down when one has to create millions of unique experiences at speed and scale," Vivek Sharma, Movable Ink CEO and Co-Founder.