8VC, a venture capital firm and Atomic Ventures, a venture fund, led a $30 Series B round in Raydiant, an in-location experience management platform for brick-and-mortar enterprises, with participation from Lerer Hippeau, Gaingels, Mark Wahlberg, Illuminate Ventures, and XRC. "The pandemic has shown us how critical it is for brick-and-mortar businesses to connect with their customers and employees in order to keep their doors open. Raydiant has created a platform that fills the gaps for retailers, restaurants, and more, allowing these brands to provide the best possible in-location experience that offers relevant, personalized, and interactive content that is vital in any successful omnichannel strategy. We're proud to back the company as it continues to foster true innovation in its space," Drew Oetting, 8VC Founding Partner.