Announced
Completed
Financials
Sources
Tags
software development
Cross Border
Private Equity
Single Bidder
Majority
Completed
Acquisition
Germany
Software
Private
Friendly
Synopsis
Rubicon Technology Partners, a private equity firm, completed the investment in BrandMaker, a software company in Karlsruhe, Germany. Financial terms were not disclosed. "The marketing operations category is ripe for digital transformation globally and the BrandMaker SaaS platform of best-in-class solutions stands out in a fragmented marketing technology ecosystem that requires better orchestration. BrandMaker is well-positioned to solve the messy marketing technology ecosystem within enterprises. We are excited to partner with the BrandMaker team to accelerate their growth through both organic investments and strategic acquisitions," Vincent Chao, Rubicon Technology Partners Principal.
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