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Rubicon Technology Partners completed the investment in BrandMaker.

Financials

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Transaction Value-
Consideration TypeCash
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Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Sources

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software development

Cross Border

Private Equity

Single Bidder

Majority

Completed

Acquisition

Germany

Software

Private

Friendly

Synopsis

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Rubicon Technology Partners, a private equity firm, completed the investment in BrandMaker, a software company in Karlsruhe, Germany. Financial terms were not disclosed. "The marketing operations category is ripe for digital transformation globally and the BrandMaker SaaS platform of best-in-class solutions stands out in a fragmented marketing technology ecosystem that requires better orchestration. BrandMaker is well-positioned to solve the messy marketing technology ecosystem within enterprises. We are excited to partner with the BrandMaker team to accelerate their growth through both organic investments and strategic acquisitions," Vincent Chao, Rubicon Technology Partners Principal.

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