Salesforce, a provider of customer relationship management software, agreed to acquire Traction on Demand, a consulting and application development firm. Financial terms were not disclosed. With Traction on Demand, Salesforce will be able to better provide customers, across all industries, with products and solutions that meet their specific needs, from financial services to communications and across clouds. Together with Salesforce, and our deep commitment to our industry strategy, customers can go digital faster and transform their industry.