Announced
Financials
Sources
Tags
Cross Border
data analytics
Acquisition
Information / Data Services
Friendly
Pending
marketing analytics
Israel
Majority
Private
Single Bidder
Synopsis
LinkedIn, an American business and employment-oriented online service, agreed to acquire Oribi, an Israel-based marketing analytics company, for $80m. "Through the integration of Oribi’s technology into our marketing solutions platform, our customers will benefit from enhanced campaign attribution to optimize the ROI of their advertising strategies," LinkedIn.
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