Announced
Completed
Financials
Tags
Marketing automation
Domestic
Venture Capital
Minority
Digital Services
Private Equity
Single Bidder
machine learning
Private
Friendly
United States
big data
Completed
artificial intelligence
Acquisition
Synopsis
Next47, a global venture firm and Resolute Ventures, a venture capital firm that leads pre-seed and seed stage financings, led a $40m Series B in Metadata, an autonomous demand generation platform, with participation from Gaingels, Mana Ventures, Jason Calacnis, Erik Matlick, Mark Organ, Gary Nakamura, Megan Yen, and Brian Cooper. “In 2021, the Metadata platform executed nearly $50 million of digital spend for over 150 customers across Facebook, LinkedIn, Google, Quora, and Display, resulting in over $130 million in marketing-sourced pipeline and over $2 billion of influenced pipeline. No other technology was able to provide this amount of efficiency for B2B marketers. This funding validates the market demand for our technology and will help us develop this technology further,” Gil Allouche, Metadata CEO.
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