Brandwatch completed the acquisition of Paladin.

Brandwatch, a social suite, completed the acquisition of Paladin, a comprehensive influencer marketing platform. Financial terms were not disclosed. "Influencer marketing and management is the next evolution of how marketers and communications professionals utilize digital and social media. It's the next and most important phase of the social landscape. Paladin has built an exciting company out of California that has grown into a successful global business, making influencer marketing easier for marketers. We're excited to rapidly accelerate their reach and scale the hell out of this," Ulrik Bo Larsen, Brandwatch President.