Nurtur.group, a technology provider, completed the acquisition of BriefYourMarket, a multi award-winning business and provider of effective multi-channel marketing and data services to the property sector. Financial terms were not disclosed. “This latest acquisition continues the group’s focus on technology services to the property industry, as well as accelerating our focus on helping our customers generate and nurture leads. With the addition of BriefYourMarket, the combined group will supply technology services to over 6,000 estate agency offices. The home moving process is evolving and digital platforms are becoming ever more important in today’s market, particularly when it comes to lead generation. Agents experience the best lead-generating results over extended periods of time by building relationships and nurturing the leads they receive. The BriefYourMarket platform will assist our customers to further enhance their lead-nurturing process, improve communication with their clients and ultimately improving the home moving journey,” Jon Cooke, nurtur.group CEO.