System1 completed the acquisition of CouponFollow from NextGen Shopping for $115m.

System1, a marketing and brand consultancy, with proprietary market research and advertising solutions, completed the acquisition of CouponFollow, an online web platform that tracks and features coupon codes from online merchants, from NextGen Shopping, a technology company, focused on to revolutionize the future of shopping, for $115m. “With e-commerce’s continued spending growth, we see a tremendous opportunity to leverage our RAMP customer acquisition platform to further scale CouponFollow’s business. Marc Mezzacca and his team have built a great product and bring a wealth of expertise in retail, digital coupons and SEO to System1. We are thrilled to welcome them to the System1 team,” Michael Blend, System1 Co-founder and CEO.