GoodRx, a consumer-focused digital healthcare platform, completed the acquisition of vitaCare, a technology and services platform that helps patients navigate key access and adherence barriers for brand medications, from TherapeuticsMD, an innovative, leading healthcare company, for $157m. "The vitaCare acquisition gives us unique capabilities to facilitate the brand prescription process from start to finish, expanding our capabilities beyond our digital platform and into the patient’s pharmacy journey. We look forward to growing our reach across consumers and providers, along with our established relationships with manufacturers, to help more patients access the brand drugs they need," Doug Hirsch, Co-CEO and Co-Founder.