ITV, a broadcasting television company, led a $23m investment in carwow, an operator of a car comparison platform, with participation from Vitruvian, Balderton, Accel and Hercules Capital. "We are delighted to be partnering with carwow. The team has demonstrated a deep understanding of both content and commerce, helping car buyers and sellers across the UK, Spain and Germany. carwow is the go-to household brand for objective and entertaining car reviews and this guidance is essential for consumers, particularly as many people transition to electric vehicles," Niko Waesche, ITV Fund Manager of AdVentures Invest.