OTA Insight to acquire Transparent.

OTA Insight, a cloud-based hospitality business intelligence, agreed to acquire Transparent, a provider of data and business intelligence for the rapidly growing short-term rental industry. Financial terms were not disclosed. "Transparent’s high-quality data is the fuel that has enabled thousands of customers to make smarter pricing, distribution and investment decisions. With the increased levels of convergence of hotels and vacation rentals, we believe that the combined Transparent and OTA Insight teams will help to consolidate our position as a market leader. Today, we are proud to join the OTA Insight team. We have a lot of synergies to build on, which will ultimately benefit our customers, teams and investors as we continue to scale and grow," Pierre Becerril, Transparent Co-Founder and CEO.