Goode Partners, the New York-based private equity firm, agreed to invest $30m in JOCKO FUEL, a disruptive and rapidly-growing provider of premium sports and lifestyle nutritional products. "We are excited to partner with JOCKO FUEL, Jocko, and management. Pete and his team have done an incredible job developing highly efficacious and great-tasting products to meet evolving consumer demands. We stand ready to assist the Company during this important stage of growth," David Oddi, Goode Partner.