Apis-backed Giift, a developer of a loyalty marketplace, agreed to acquire a majority stake in Xoxoday, a developer of business software products intended to simplify rewards, payouts and recognition across the value chain. Financial terms were not disclosed. "Xoxoday is a unique and powerful loyalty platform for employee, sales, and consumer rewards. Our partnership with Xoxoday will enable Giift to offer the most comprehensive engagement and loyalty solution available on the market and represents a big step forward in our mission to create the global standard for the loyalty industry," Laurent Xatart, Giift Co-Founder and CEO.