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Announced

Infosys to acquire oddity.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Single Bidder

marketing agency

Cross Border

Pending

Germany

Friendly

Private

digital marketing

Majority

Media Agencies

Acquisition

Synopsis

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Infosys, a provider of IT consulting and software services, agreed to acquire oddity, a Germany-based digital marketing, experience, and commerce agency. Financial terms were not disclosed. "We find ourselves at the cusp of the next generation of the internet, the merging of the physical and virtual worlds. With this vision, we are excited to strengthen our experience and marketing skills with oddity, to deliver forward-thinking, holistic solutions at a global scale. With oddity's digital commerce and marketing knowledge as well as its metaverse-ready set-up, it is the perfect complement to Infosys' prowess in technological transformation," Ravi Kumar S, Infosys President.

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