Announced
Financials
Sources
Tags
Single Bidder
marketing agency
Cross Border
Pending
Germany
Friendly
Private
digital marketing
Majority
Media Agencies
Acquisition
Synopsis
Infosys, a provider of IT consulting and software services, agreed to acquire oddity, a Germany-based digital marketing, experience, and commerce agency. Financial terms were not disclosed. "We find ourselves at the cusp of the next generation of the internet, the merging of the physical and virtual worlds. With this vision, we are excited to strengthen our experience and marketing skills with oddity, to deliver forward-thinking, holistic solutions at a global scale. With oddity's digital commerce and marketing knowledge as well as its metaverse-ready set-up, it is the perfect complement to Infosys' prowess in technological transformation," Ravi Kumar S, Infosys President.
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