Riverwood-backed HG Insights completed the acquisition of Intricately.

Riverwood-backed HG Insights, a business technology intelligence company, completed the acquisition of Intricately, a firm which provides a data platform that powers cloud sales and marketing. Financial terms were not disclosed. “HG Insights and Intricately deliver a comprehensive solution for our customers who will benefit from the combined two best-in-class B2B intelligence platforms. Intricately provides unique and actionable insights that enable cloud sellers to increase velocity by focusing on the highest potential opportunities. As the workforces of global companies become increasingly distributed, cloud spend and product adoption have become key indicators when assessing potential buyers’ likelihood of purchasing and deploying new products. Intricately’s intelligence, now part of HG Insights, is uniquely positioned to lead the market on this trend,” Michael Pollack, Intricately Co-Founder and CEO.