Shamrock Capital, a Los Angeles-based investment firm specializing in media, entertainment, communications, and related sectors, completed an $80m investment in EDO, a data, measurement, and analytics software company. "Over the past 40 years, Shamrock has developed deep expertise in the rapidly evolving media and entertainment industry. As we studied the opportunity in Convergent TV measurement and data, we quickly identified EDO as a strategically differentiated player at the forefront of innovation in a massively valuable global ecosystem. EDO has amassed an impressive network of partners, clients and team members who we believe are reshaping what is possible from Convergent TV measurement, ad performance, and consumer engagement insights. We look forward to working closely with the EDO team on their continued growth," Laura Held, Shamrock Capital Partner.