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Synopsis
Profoto, a Swedish company that develops photographic flashes and other light shaping tools for professional photographers, completed the acquisition of StyleShoots, a service provider offers integrated workflow software and hardware solutions for e-commerce photography. Financial terms were not disclosed. “With our heritage in fashion and studio photography, and today almost 100% of all images end up online, we see this as a very natural strategic step to add StyleShoots and their integrated workflow software and hardware solutions to our studio offering for e-commerce photography,” Anders Hedebark, Profoto CEO.
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