Sobto to acquire Viva Media.

Sobto, a nordic investment company, offering partnership with entrprenurial companies in various sectors, agreed to acquire Viva Media, an operator of a digital marketing agency. Financial terms were not disclosed. "At owner level, we have been discussing Viva's future for some time. We are extremely motivated to take Viva to the next level in all categories and then we need a strong ownership partner who can help us reach that goal. It was in that process that we came across Sobro, and I can honestly say it was love at first sight. In Sobro, we have found a perfect partner when it comes to sharing our ambition and taking Viva to the next level. With this, we want to increase our growth, profitability, customer satisfaction and, most importantly, the well-being of our employees," Arash Gilan, Viva Media Co-Founder and CEO.