Ascential, an information, analytics and eCommerce optimisation company, agreed to acquire Sellics, a business which provides media execution services. Financial terms are not disclosed. “Sellics’ strong presence in the European challenger market and engineering expertise will accelerate Perpetua’s growth outside its existing US operations, while Perpetua itself will provide exciting growth opportunities for the Sellics’ customer base through its advanced product set," Duncan Painter, Ascential CEO.