Announced
Synopsis
Simply Better Brands, an international omnichannel platform, terminated its deal to acquire Jones Soda, a craft soda company, for $99m. “We are disappointed that due to current market conditions we are unable to move forward with our intended transaction at this time. The Jones Soda brand is one we felt confident would add tremendous value to our existing platform and ultimately be accretive to shareholder value. We wish Jones management and their board much success in their future,” Kathy Casey, Simply Better Brands CEO.
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