Norwest Venture Partners, a venture capital firm, led a $20m Series A round in tvScientific, a performance advertising platform, with participation from NBCUniversal and Hearst Ventures. “Advertisers have always coveted the reach and engagement of television, but the medium’s immeasurability has made it inaccessible to all but the biggest brands. We’ve unlocked the awesome power of television for all types of advertisers by simplifying and automating CTV buying and optimization while leveraging massive data to prove the value of TV advertising,” Jason Fairchild, tvScientific Co-Founder and CEO.