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Synopsis
Assembly, an ecommerce software platform, completed the acquisition of PipeCandy, a market intelligence platform. Financial terms were not disclosed. "External data provides perspective that companies simply don't have access to internally. Assembly already has the deepest and widest dataset — spanning marketplace, social and affiliate ecommerce performance of merchants. With PipeCandy, we now unlock a 360-degree view of ecommerce performance of brands," Ben Collier, Assembly Head of Product.
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