GTCR-backed Dreamscape completed the acquisition of SQAD from Clarion Capital Partners.

GTCR-backed Dreamscape, an advertising technology company, completed the acquisition of SQAD, an advertising research, analytics, and media planning software company, from Clarion Capital Partners. Financial terms were not disclosed. “SQAD is a market leader with its cost products, audience analytics, and end to end media management platform. Our clients look to us for the tools to plan, forecast, optimize, and automate more of the manual steps it takes to manage their media activities. Throughout my seven-year term as CEO, the incredible people of Team SQAD have worked tirelessly to further the leadership position of SQAD and I am incredibly proud to have worked with each and every person. The vision that GTCR and Dreamscape have for the future is one I am excited about and look forward to as SQAD enters this new relationship,” Marc Krigsman, SQAD Chief Executive Officer.