Lux Research completed the acquisition of MotivBase.

Lux Research, a research and advisory firm focused on sustainable innovation, completed the acquisition of MotivBase, a company using predictive anthropology, natural language processing, and big data to drive contextual intelligence. Financial terms were not disclosed. "We are thrilled to welcome MotivBase and their talented team to our research and advisory platform. From identifying emerging product opportunities to better understanding ever-evolving consumer motivations, MotivBase will bring unprecedented value to our clients," Frank D. Brilliant, Lux Research CEO.