Silver Lake led a $55m funding round in Movable Ink.

Silver Lake, a venture capital firm, led a $55m funding round in Movable Ink, a content personalization provider, with participation from Contour Venture Partners and Intel Capital. "Making it easier and more intuitive for marketers to create and manage personalized content across channels is increasingly important to drive real-time intent, conversion rates and brand loyalty. We are excited to continue our partnership with Movable Ink as they further expand their platform, machine learning and automation capabilities at scale with the acquisition of Coherent Path," Shawn O'Neill, Silver Lake Managing Director.