Wella Company, a haircare company, agreed to acquire Briogeo, a haircare brand. Financial terms were not disclosed. "The strength of Wella Company's Research & Development, digital marketing and global operations, and their ability to reach 91m hair and nail professionals and followers they serve and support will take our Briogeo brand to the next level. This is a significant strategic partnership for both sides, and one that is compatible in ambition, philosophy and culture. In Wella Company we have a committed partner to help our business and our employees reach the next level of growth. We're excited to accelerate our expansion and innovation, globally delighting more people in more geographies and through broader delivery channels," Nancy Twine, Briogeo CEO.