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Synopsis
Adani Wilmar, a joint-venture between Adani Enterprises and Wilmar International, completed the acquisition of Kohinoor, a Basmati rice brand, from McCormick, an American food company that manufactures, markets, and distributes spices, seasoning mixes, condiments, and other flavoring products. Financial terms were not disclosed. "This acquisition is in sync with our business strategy to expand our portfolio in the higher margin branded staples and food products segment. We believe the packaged food category is under-penetrated with significant headroom for growth. The Kohinoor Brand has a strong brand recall and will help accelerate our leadership position in the Food FMCG category," Angshu Mallick, Adani Wilmar MD and CEO.
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