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New Deal


Announced

Completed

Snappy Kraken completed the acquisition of Advisor Websites.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Single Bidder

Friendly

Private Equity

Canada

digital marketing

IT Services: Other

Private

Completed

Majority

media services

Cross Border

Acquisition

Synopsis

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Snappy Kraken, a developer of an autopilot marketing platform, completed the acquisition of Advisor Websites, a provider of website designing and digital marketing services. Flyover Capital, FinTop Capital and Mariner Wealth Advisors supported the acquisition.Financial terms were not disclosed. “Advisors know that having a website is necessary, but very few actually benefit from what a great website can do. This is because most advisor websites are bland, undifferentiated, and disconnected from a holistic marketing strategy. With this acquisition of Advisor Websites, we intend to introduce the industry to what a truly unique, personalized, and strategic website can accomplish. It's time for advisors to stop viewing their website as a mere table stakes requirement and to start viewing it as the business growth engine it has the potential to become," Robert Sofia, Snappy Kraken CEO.

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