Publicis Groupe to acquire Profitero.

Publicis Groupe, a French multinational advertising and public relations company, agreed to acquire Profitero, a global SaaS platform that helps brands analyse and optimize their sales, marketing and operations performance. Financial terms were not disclosed. Financial terms were not disclosed. "This is the best of both worlds as we retain our entrepreneurial spirit as a product-led organization while benefiting from the Publicis Groupe's diverse capabilities and scale. This brings immediate value to our clients and employees with increased product and technology investment, infusion of new media and content activation capabilities and tapping into the Groupe’s global talent to fuel our continued growth," Bryan Wiener, Profitero CEO.