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Announced

Completed

H.I.G. Capital-backed The Bluebird Group completed the acquisition of 479 Sales & Marketing.

Synopsis

H.I.G. Capital-backed The Bluebird Group, a provider of sales and marketing consulting services, completed the acquisition of 479 Sales & Marketing, an operator of a retail chain. Financial terms were not disclosed. "This partnership unlocks numerous opportunities for our retail and brand partners that value data and execution. Together, our tools will peel back even more layers of data to unearth consumer trends that will give our clients an edge in the marketplace," John Crimmins and Tyler Darnall, 479 CEO and Partner.

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