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New Deal


Announced

Completed

Weedmaps completed the acquisition of Enlighten.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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advertising

United States

television

Majority

Completed

Private

Cable Television

cannabis

Acquisition

Domestic

Single Bidder

Friendly

Synopsis

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Weedmaps, a tech company serving the cannabis industry, completed the acquisition of Enlighten, a cannabis-focused digital menu and ad company. Financial terms were not disclosed. “We both had strong experience in digital signage and the tools to quickly scale an operation, so the opportunity seemed obvious and compelling. In hindsight, the industry evolved much more rapidly than we ever would have predicted, and our company evolved along with it, but those core value propositions carried through,” Jeremy Jacobs, Enlighten CEO.

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