Announced
Completed
Financials
Sources
Tags
advertising
United States
television
Majority
Completed
Private
Cable Television
cannabis
Acquisition
Domestic
Single Bidder
Friendly
Synopsis
Weedmaps, a tech company serving the cannabis industry, completed the acquisition of Enlighten, a cannabis-focused digital menu and ad company. Financial terms were not disclosed. “We both had strong experience in digital signage and the tools to quickly scale an operation, so the opportunity seemed obvious and compelling. In hindsight, the industry evolved much more rapidly than we ever would have predicted, and our company evolved along with it, but those core value propositions carried through,” Jeremy Jacobs, Enlighten CEO.
Search a database of more than 250,000 verified dealmakers
Receive automated updates on global transactions
Follow the activity, relationships and transactions of top dealmakers
© COPYRIGHT 2024 MERGERLINKS LIMITED.
ALL RIGHTS RESERVED.
15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.