Announced
Completed
Synopsis
Weedmaps, a tech company serving the cannabis industry, completed the acquisition of Enlighten, a cannabis-focused digital menu and ad company. Financial terms were not disclosed. “We both had strong experience in digital signage and the tools to quickly scale an operation, so the opportunity seemed obvious and compelling. In hindsight, the industry evolved much more rapidly than we ever would have predicted, and our company evolved along with it, but those core value propositions carried through,” Jeremy Jacobs, Enlighten CEO.
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