Iconix completed the acquisition of Pony Brand from Symphony.

Iconix, a brand management company, completed the acquisition of Pony Brand, a sporting apparel busines, from Symphony. Financial terms were not disclosed. “We are proud to announce our global ownership of PONY, which will allow Iconix to control and invest in the brand’s considerable equity, including improved product development and a greater focus on digital and data-based marketing. Sports remains a key focal point of our portfolio and PONY, with its strong brand recognition and rich heritage in both sport and fashion has significant potential for global growth. We look forward to evolving the brand to introduce it to a new generation, while also connecting with consumers that already value its heritage. In addition, PONY will be celebrating its 50th anniversary later this year with a very exciting relaunch of the brand with our partners around the world,” Bob Galvin, Iconix CEO.