Campari Group completed the acquisition of Picon from Diageo for $125m.

Campari Group, a premium spirits distiller, completed the acquisition of Picon, a beverage brand, from Diageo, a producer of spirits and beers, for $125m. With the acquisition of Picon brand, Campari Group aims to further enlarge its brand offering in its core bitter aperitifs category in international markets and increase its critical mass in France and Benelux.