Bansk Group, a consumer-focused private investment firm, complated the acquisition of a majority stake in amika and Eva NYC, two independent haircare brands in the US. Financial terms were not disclosed. "Consumer interest in high-quality haircare has accelerated in recent years, following the premiumization trends we have seen in other beauty and personal care categories. Today's haircare consumers are increasingly passionate and educated about the quality of the haircare products they use – and how those products are formulated – driving exciting growth opportunities in prestige and masstige hair. Both amika and Eva NYC have built distinctive brands founded on proven efficacy, sustainability, and inclusivity, and are leaders in driving and celebrating innovation and diversity – well positioning them to capture this growth," Chris Kelly, Bansk Group Partner.